Our Founders.
At ASA, we believe clarity beats hype — and execution beats theory. That philosophy starts with our founders. With decades of experience leading product, engineering, and growth in high-stakes environments, Mary and Doug bring a sharp, practical lens to AI adoption.
They’ve sat in the operator’s seat, built cross-functional teams, and now guide clients through high-impact, outcome-first strategy.
CO-FOUNDER | PRODUCT & STRATEGY LEAD
Mary McKee
Mary helps PE-backed HealthTech and SaaS companies cut through AI noise and build what actually moves the needle.
With a background in product leadership, GTM strategy, and startup scaling, she specializes in turning abstract potential into concrete traction. At ASA, she leads discovery sprints, roadmap design, and functional alignment across product, ops, and leadership teams.
CO-FOUNDER | ENGINEERING & INFRASTRUCTURE LEAD
Doug Thomas
Doug ensures AI strategy doesn’t just sound good—it works in production.
A seasoned engineering leader with deep infrastructure expertise, he advises clients on data readiness, build-vs-buy decisions, and technical feasibility. At ASA, Doug drives pilot implementation, tool evaluations, and scalable AI enablement from the ground up.
ASSESSMENT
We cut through the noise to uncover what’s blocking progress. Through discovery sprints, workflow audits, and stakeholder interviews, we pinpoint where AI can actually drive efficiency—and where it won’t. This phase gives you clarity, alignment, and a no-fluff map of what’s feasible right now.
BUSINESS CASE
We turn use case ideas into clear, ROI-backed strategies your team can act on—and your board will support. Each roadmap includes prioritized initiatives, cost-benefit analysis, build-vs-buy recommendations, and team ownership. We also offer AI enablement sessions to get leadership and functional teams aligned and ready.
VALIDATION
We help you choose, scope, and launch your first AI pilot—fast. By stress-testing assumptions and tracking the right KPIs, we help your team prove value internally while avoiding common vendor pitfalls. You’ll get real feedback, real adoption, and momentum to build on.
LAUNCH
We provide the frameworks and embedded support to roll out what works—at scale. Whether you need a playbook for your internal teams or fractional oversight for execution, we help you avoid stalling post-pilot. The goal: sustainable capability, not perpetual consulting.